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I have been fortunate enough to serve as a Brand
Ambassador / Sponsored Athlete for several highly visible and respected companies / products in recent years.
The experience has been nothing short of amazing in terms of opening
doors to other opportunities and networking with my peers. To me the most rewarding and valuable part of
being a Brand Ambassador is the support, advice, camaraderie from my fellow
teammates
The terms Brand Ambassador and Sponsored Athlete are used interchangeably in this post.
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So, what is a Brand Ambassador or Sponsored Athlete & what characteristics should a
Brand Ambassador posess?
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A Brand Ambassador is typically an
amateur athlete who acts as a marketing representative for a product or service
in exchange for goods or services that company provides.
When someone becomes a Brand
Ambassador, they are making a commitment to be the public face of a company or product
by representing them to the best of their ability.
A Brand Ambassador should always speak
positively about the product(s) they are representing.
So, you are considering becoming a
Brand Ambassador?
Take a few minutes and determine if you possess several of
the following characteristics.
DO NOT apply for an
ambassadorship for a product you do not use or are not familiar with just
because of what’s in it for you.
In the case of athletic Brand
Ambassadors, they should be enthusiastic and be a positive role model for
others in the sport.
While appearances
on the podium at races are nice, they are not typically considered a
requirement for becoming an ambassador.
·
Be outgoing and comfortable speaking
about their sponsor to groups and the public
·
Be a savvy in the use of a variety
of social media platforms. (Blogs, Twitter, Facebook, etc.)
·
Be regularly engaged both online and in real life.about their
sponsors with friends, followers and sponsors.
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Let me know if you would like a discount code
for 20% off at the X-1 store!
Being a Brand Ambassador or Sponsored Athlete can be an exciting and very rewarding experience.
Just remember the old saying "Your rewards are proportional to the effort you put forth".
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